Tully-Wihr utilizes Variable Data Printing (VDP) to customize each and every document within a digital print run.
With one-to-one marketing, you can take advantage of VDP to customize marketing materials so that text, graphics, or offers can be varied within each separate document. VDP enables "mass-customization" of documents rather than "mass-production" of a single document. For example, instead of mass-producing a "static" document that will deliver just one generic message to 10,000 customers, VDP can generate 10,000 unique documents with personalized, highly targeted messages for each of those 10,000 people. And, VDP produces high-quality color documents comparable to conventional offset printing.
Content can be customized at the following levels (from the least relevant customer communication to the most relevant):
Static - This is a "one size fits all" marketing message. Your message is "mass-produced" using conventional offset lithography, and every customer receives the same message, regardless of their relationship to your company.
Personalized - Segmented versions of a document are created to meet the needs of different groups. Your customer base is segmented according to demographics or other attributes—perhaps by a previously expressed interest. Customized content is then delivered that best addresses the needs of each particular segment.
Fully Customized - Here is the "Holy Grail" of direct marketing, each document's content is fully customized to be highly relevant and custom-tailored to a specific individual. A full color document is dynamically composed and everything in the document can be varied- text and images can all be swapped depending on the customer. Sophisticated charts and graphs can be generated automatically and instantly included in the mailing piece.
Why should I use customized print in my marketing? With Variable Data Printing you can personalize and custom-tailor the content in your documents, making them relevant, unique, and specific to the needs of your audience.
The more relevant your message is to each customer, the higher the response rate for each marketing campaign.
As your response rates increase, so will the Return On Investment (ROI) for your marketing programs.
Truly effective one-to-one marketing requires customized print in addition to other customized channels (email, Web, call center, face-to-face).
What other services does Tully-Wihr offer?
Tully-Wihr offers full Campaign Management to oversee, plan, and manage each stage of an event-triggered or multi-channel marketing campaign. Data:
Integration of data and database connections
Application development
Creative:
Variable data document design for advanced content customization
Content development and repurposing for usage in other media
Digital Asset Management (content management)
Production and Delivery:
Document production and delivery for high-quality print, e-mail and Web usage
Complex fulfillment solutions developed to ensure 100% document integrity
Tully-Wihr will work together with you to achieve your business objectives. We will:
Demonstrate and measure your Return On Marketing Investment (ROMI)
Dramatically increase the effectiveness of your marketing campaigns
Strengthen your customer relationships by building loyalty
Streamline and automate tasks, giving you back valuable resources
Print On Demand Tully-Wihr’s digital print solutions have been tailored to Print On Demand (POD). And now, with Press-sense’s I-way Web to customized print, print on demand is even easier. With the I-way digital store front, we can accept your files and print jobs 24/7 from the convenience of your home, workplace, or anywhere you have an Internet connection. With a few clicks of your mouse you can create, order, or reorder your documents, as well as design a variable direct-mail job.
Tully-Wihr utilizes High Speed Digital black & color printers to meet all your high POD Requirements.
Business Forms
Whether you are printing single sheets, snap apart or continuous multi-part forms, Tully-Wihr can help.
Commercial
How can our digital machines help with your commercial printing? With full-color digital printing, we can print short runs quickly, as well as produce variable-data documents. We can print up to 12” x 18” paper size and 110# index. We print business cards, flyers, calendars, covers, photos, or just about anything you can think of. Whatever your printing needs, Tully-Wihr can help.
